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How to rank your local plumbing business on Google

As a local plumbing business, it’s essential to have a strong online presence to reach your target audience and attract new customers. One of the most important aspects of your online presence is your ranking on search engines like Google. If you’re not appearing on the first page of search results, potential customers may never even know that you exist. In this article, we’ll provide you with a comprehensive guide on how to rank your local plumbing business on Google.

  1. Optimize Your Website

The first step to ranking your local plumbing business on Google is to optimize your website. This includes both on-page optimization, such as keywords and meta tags, and off-page optimization, such as backlinks and social media signals.

On-page optimization involves using keywords that are relevant to your business and including them in your website’s content and meta tags. For example, if you’re a plumber in Seattle, you should use keywords like “plumber in Seattle” and “Seattle plumbing services” in your website’s content and meta tags.

Off-page optimization involves building backlinks to your website from other relevant websites. Backlinks are links from other websites that point to your website. The more high-quality backlinks you have pointing to your website, the more authoritative and trustworthy Google will consider your website to be. To build backlinks, you can reach out to other businesses in your industry and ask if they would be willing to link to your website.

  1. Claim Your Google My Business Listing

Google My Business is a free tool that allows you to manage your business information on Google, including your business name, address, phone number, and website. It also allows you to manage your business’s Google Maps listing and provides you with insights into how people are finding and interacting with your business online.

To claim your Google My Business listing, simply go to the Google My Business website and follow the steps to create a listing for your business. Once you’ve claimed your listing, make sure to verify your business information and keep it up-to-date. This includes your business hours, contact information, and photos of your business and products.

  1. Encourage Customer Reviews

Customer reviews are an important factor in ranking your local plumbing business on Google. Google uses customer reviews to evaluate the quality and reputation of your business. The more positive reviews you have, the more likely you are to rank higher in search results.

To encourage customer reviews, you can reach out to your customers and ask them to leave a review on your Google My Business listing. You can also respond to all reviews, both positive and negative, to show that you value your customers’ opinions and are committed to providing them with excellent service.

  1. Optimize for Local Search

Local search optimization is the process of optimizing your website and Google My Business listing to appear in search results for local keywords. For example, if you’re a plumber in Seattle, you should optimize your website and Google My Business listing for keywords like “plumber in Seattle” and “Seattle plumbing services.”

To optimize for local search, you should include your city and state in your website’s title tag and meta description, as well as in the content on your website. You should also include your city and state in your Google My Business listing and make sure that your business address and phone number are consistent across all of your online listings.

  1. Build Local Citations

Local citations are mentions of your business name, address, and phone number (NAP) on other websites. The more local citations you have, the more authoritative and trustworthy Google will consider your business to be.

To build local citations, you can list your business in online directories like

To read more information on plumber marketing visit Our Step by Step Guide for Setting Up Ads for Plumbers article.